The first person to coin the term “Lose Editorial” was Lensel. And then of course, insta made it seem to be this is a new vibe simply everyyyone wants. But what does loose editorial even mean? Again, according to Lensel, it “takes editorial ideas and makes them less polished, less perfect, and more ‘real’.”

To me, it simply means letting a wedding breathe. To let the real moments happen, but also if we want to get a cool shot, then we go get that cool shot. I’m going to have more posts linked that will further explain some of my philosophy on different parts of the wedding day. So for now, I’m going to show you some shots I feel are in this Loose Editorial vein.